This week I started working with a great family business – they are the largest specialist firewood supplier in the UK producing 20,000 tonnes per year of kiln dried logs and kindling. All firewood and kindling is hardwood and from sustainable British woodland, locally sourced from within a 100 mile radius of their base.

My work with them is all about sales and generating the leads to fuel (excuse the pun) the sales process.

In 5 days we built and launched a campaign targeting campsite owners which has generated a bunch of qualified leads that have never bought from us before…

For me, it’s another example of the impact of taking massive action

What makes the difference between winning and losing? Nine times out of ten, it is the level of work the winning team puts in over the losing team. This is true in sports, business and academics.

The bottom line is this – Once you define what you want, put the intensity into it and define what massive activity means then you will achieve it.

Rocky Marciano was the only undefeated heavyweight champion boxer in history. What he did was profiled the best and committed to do double the work. If Joe Louis’s training camp was 6 weeks long then Rocky’s was 12 weeks. When Joe Louis ran 6 miles per day at camp, Rocky ran 12 miles per day. This work ethic and activity regimen allowed Rocky to be the best heavyweight boxer in history. His record proves it. If you ever watched him fight, you will notice that he was not a talented boxer. His talent was his work ethic and punching power. His massive activity allowed him to achieve the best record in boxing history.

For all of us the key to any new idea is to work it into your daily routine until it becomes habit. Habits form in as little as 21 days. Increase your activity by 10 times starting today. This takes commitment. In order to do this, define your stop doing list and stop doing the activity with no meaning.

This means cut out the TV, games and lazy stuff during your working time and focus only on the high value activity.

Share your massive action with me

£1,000 worth of value – FREE!

My team and I are committed to doubling the size of every business we work with and you are obviously going places…

So I would like to offer you a
FREE consultation worth £500 during which we explore where you are now, where you want to get to and how you are going to get there!
PLUS receive a £500 digital marketing credit which you can redeem with us at any time.

FREE Audio Book

Leading by Alex Ferguson with Michael Moritz
What does it take to lead a team to world-class success over a sustained period of time? Sir Alex Ferguson is one of the few leaders who truly knows.


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