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Business Benefits Of Bookending Your Day
Success rarely happens by chance. It is generally the result of having a clear goal, setting out the steps to get there and adopting the right habits. But it’s also true that as a business owner, often time is not our own. Our carefully set plan for the day goes awry as we’re busy fighting fires and get ... read more
More Tips For Business Owners During The COVID-19 Crisis
In the face of adversity, we as business owners don’t always have a choice as to what happens to us, as recent events have shown. We do however have a choice as to how we react. In my view now is a time to be strong, show leadership and take as much control over the areas that we can. This article will ... read more
COVID-19, The Crisis, Cash and You
Pete Richardson has worked as a national newspaper journalist and PR specialist so has helped cover and manage the odd crisis. Covid-19 is a massive challenge for society and fundamentally changing lives, but there are ways to cope as business owners and senior managers and help is all around. Here’s ... read more
8 Things You Can Do Now To Keep Going
There is of course one topic that is dominating currently, the COVID-19 virus. Our hearts go out to those who have already been affected by this unprecedented event. It’s spread will undoubtedly affect us all, both personally and professionally. I have been talking to all my private clients, helping them read more
Small Business Owner? How To Give Yourself A Pay Increase.
What do Henry Ford, Oprah Winfrey, Richard Branson and Elon Musk have in common with you? In fact they have two things in common with you. Firstly they, like you, are business owners. People who have decided to take the plunge and set up their own business. And like you they have 1440 minutes in a day. ... read more
How To Acquire Leads Through Texting Technology
We’ve noticed it, and we’re sure you have too: Celebrities are now using their social media accounts to hand out their phone numbers. Justin Bieber, Jeff Goldblum and Ashton Kutcher are just some of the well-known names offering up what appears to be instant, personal access to them and their glamourous ... read more
Small Business Owner? Don’t Fall Into A Facebook Spam-Trap!
If your business is on Facebook, we bet you’ve asked for your contacts to ‘like’ your page. And this is, of course, a smart idea! You should use any method at your fingertips to increase social awareness and make your brand known. Some businesses do this manually by selecting who they’d like to follow ... read more
5 Reasons to Implement a Sales & Marketing System
Like with any trade, ineffective tools can render your business processes ineffective. Success is not just defined by having a great product that you are sure people will love. Success is when you go out of your way to make people aware of your product’s greatness, and why they should be buying from you ... read more
To Succeed in Business, Remember the ‘Why’
Why do we do the things we do? In life, in relationships and in business, we don’t make decisions for no reason. Something motivates us. Something sparks the thoughts and ideas that convert into actions. Perhaps you have financial ambitions – you are motivated by the drive to create a more comfortable ... read more
Good Business Habits To Adopt in 2020
If you’re interested in boosting sales in 2020, it’s crucial that you look at new ways of working. What you did in 2019 has brought you to where you are now. But pushing your business to the next level may require you to adopt new habits that you’ve previously overlooked. Here are our top business habits read more
Build Your Business Like The Parthenon
Successful businesses are the product of multiple sales and marketing strategies. No matter how large or small your company is, each bit of business has likely begun with a referral or recommendation and this has been built on using a sales and marketing method to pull in and retain the customer. But ... read more
Daily Steps To Meet Your Sales and Marketing Goals
Whether you’re a sole trader or a multi-national corporation, it is of vital importance to have clear business goals. Not only that, you should be constantly re-evaluating these goals to ensure they are relevant, on-target and realistic. After all, the business world is constantly changing and evolving, ... read more
How Realistic Are Your SMART Goals?
SMART goals – we have all come across them at some point in our lives. This well-known acronym has been considered a staple guideline in business for decades, helping business owners to break down their goals in a way that makes them easier to achieve. Conceptualised in the 1980s by American business ... read more
Get Support!
Sometimes being the boss is a lonely business. On one hand the good news is that you’re in charge. But the bad news is you are in charge. Whether you are a sole operator or have a team of hundreds the buck stops with you. And this means you are expected to know all the answers. Whether it’s sales, ... read more
From £0 to £100k in 90 Days
WithInnovation needed to hit the ground running so business development was key. Dan explains how David mentored and guided them through this process. read more
Active Listening Helps Drive Sales
Many salespeople focus all their energy on lead generation and end up overlooking one of their most valuable assets: Existing customers. But reconnecting with clients after months have gone by isn’t always easy. It can feel awkward and uncomfortable, which is why so many salespeople fail to re-engage ... read more
What is your time worth?
Time: It’s a funny thing in the world of sales, isn’t it? Ask anyone in business and they’ll say there’s often not enough of it, and how fast it moves depends on the daily tasks ahead. That’s why we have developed the Sales On A Daily Basis 5 Week Hustle. If you’ve ever looked up at the clock to see it’s read more
101 Reasons To Use Live Chat
When it comes to making sales, customer engagement is key. But if your website is your main sales channel, talking to prospects can be difficult. Even if you don't have a very technical product people thinking of buying from you will often have questions. Of course a Frequently Asked Questions page can ... read more
Why the Holidays Are a Great Time to Prospect
Many salespeople focus all their energy on lead generation and end up overlooking one of their most valuable assets: Existing customers. But reconnecting with clients after months have gone by isn’t always easy. It can feel awkward and uncomfortable, which is why so many salespeople fail to re-engage ... read more
Kick Start 2020 With These Five Business Tips
Now that we are nearing the end of 2019 and about to start a new decade, it’s important to schedule some time to reflect on the last 12 months and start to think about what 2020 might have in store. Identifying areas you’d like to change within your business, or anticipating opportunities for growth are ... read more
Are Your Clients Profitable?
How many of your clients are profitable? You might think they all are, especially if your overall business is consistently in profit. But when you break it down, you will more than likely discover that a significant portion of your client base are not as profitable as you assumed. One of the mistakes ... read more
Investing In Yourself Is The Best Decision
You have the greatest influence over your business. How it grows, what you sell and who you sell to are all decisions predominantly made by you. That’s why investing in yourself as a business person is so important. Yet, worryingly, self development is often overlooked. Now that we are globally ... read more
3 Ways To Locate The Sales That You’re Missing In Your Business (Before You Go To Bed Tonight)
Many salespeople focus all their energy on lead generation and end up overlooking one of their most valuable assets: Existing customers. But reconnecting with clients after months have gone by isn’t always easy. It can feel awkward and uncomfortable, which is why so many salespeople fail to re-engage ... read more
What You Can Do In November To Boost Sales In December
Many salespeople focus all their energy on lead generation and end up overlooking one of their most valuable assets: Existing customers. But reconnecting with clients after months have gone by isn’t always easy. It can feel awkward and uncomfortable, which is why so many salespeople fail to re-engage ... read more
My Top Five Sales & Business Books
You know me, I love sales! And so it's often the topic of the books and videos that I watch. I’ve read some fascinating sales and business books over the years. There’s a wealth of literature available that can help you to become more successful, better connected and even more invested in your long term ... read more
The Benefits Of Hiring A Business Coach
Many salespeople focus all their energy on lead generation and end up overlooking one of their most valuable assets: Existing customers. But reconnecting with clients after months have gone by isn’t always easy. It can feel awkward and uncomfortable, which is why so many salespeople fail to re-engage ... read more
How To Use National Events To Boost Sales
October and November present a number of key opportunities for businesses small and large to boost their sales. National events like Halloween and Bonfire Night are celebrated by millions of people across the country (and beyond). And with these celebrations comes inevitable spending. But is your ... read more
How A Money Back Guarantee Can Boost Your Sales
Many salespeople focus all their energy on lead generation and end up overlooking one of their most valuable assets: Existing customers. But reconnecting with clients after months have gone by isn’t always easy. It can feel awkward and uncomfortable, which is why so many salespeople fail to re-engage ... read more
How to respond to “That’s too expensive”
Many salespeople focus all their energy on lead generation and end up overlooking one of their most valuable assets: Existing customers. But reconnecting with clients after months have gone by isn’t always easy. It can feel awkward and uncomfortable, which is why so many salespeople fail to re-engage ... read more
Small Business Saturday
In 2016, the number of businesses in the UK reached a record high of 5.5 Million, a 23% increase from 2010. Of these, 99.3% were small businesses. However, given the clear business growth over the last seven years, one in four small businesses fold within five years, and we want to make sure yours isn’t ... read more
5 Key Benefits Of A Product Launch
Many salespeople focus all their energy on lead generation and end up overlooking one of their most valuable assets: Existing customers. But reconnecting with clients after months have gone by isn’t always easy. It can feel awkward and uncomfortable, which is why so many salespeople fail to re-engage ... read more
Hit September Hard
Many salespeople focus all their energy on lead generation and end up overlooking one of their most valuable assets: Existing customers. But reconnecting with clients after months have gone by isn’t always easy. It can feel awkward and uncomfortable, which is why so many salespeople fail to re-engage ... read more
Month End Close Sales Success
Many salespeople focus all their energy on lead generation and end up overlooking one of their most valuable assets: Existing customers. But reconnecting with clients after months have gone by isn’t always easy. It can feel awkward and uncomfortable, which is why so many salespeople fail to re-engage ... read more
An Interview With David Standing On Public Speaking
For the last 10 years, David Standing and his team at Accordant Partners have helped hundreds of clients unlock their business success by generating more enquiries, sales and profits. He’s worked alongside businesses both big and small, using a clear, effective model that guarantees positive results ... read more
A Business With No Signs Is A Sign Of No Business
Many salespeople focus all their energy on lead generation and end up overlooking one of their most valuable assets: Existing customers. But reconnecting with clients after months have gone by isn’t always easy. It can feel awkward and uncomfortable, which is why so many salespeople fail to re-engage ... read more
How To Make The Most Of Summer Trading
Many salespeople focus all their energy on lead generation and end up overlooking one of their most valuable assets: Existing customers. But reconnecting with clients after months have gone by isn’t always easy. It can feel awkward and uncomfortable, which is why so many salespeople fail to re-engage ... read more
You’re being productive, but are you effective?
We’ve all been there. You've spent a good portion of your working day wading through emails, attending long meetings, answering the phone, and generally coming across as very productive - but don't feel you've achieved much in the way of sales as a result. This isn't uncommon – after all, we’re spending ... read more
How Open Days Can Boost Your Sales
Many salespeople focus all their energy on lead generation and end up overlooking one of their most valuable assets: Existing customers. But reconnecting with clients after months have gone by isn’t always easy. It can feel awkward and uncomfortable, which is why so many salespeople fail to re-engage ... read more
How to Stay Cost Effective with Live Chat Implementation
With the implementation of live chat, there is a greater chance of being cost effective as compared to conventional customer support methods. Live chat offers many benefits which include cost reduction without compromising the quality of support. Today, every business should think globally since ... read more
Why There’s More To Sales Than Product Pushing
Many salespeople focus all their energy on lead generation and end up overlooking one of their most valuable assets: Existing customers. But reconnecting with clients after months have gone by isn’t always easy. It can feel awkward and uncomfortable, which is why so many salespeople fail to re-engage ... read more
What To Do When A Prospect Vanishes
We’ve all been there. The meeting’s gone well, your prospect seems enthusiastic and you're confident that within a week, a significant sale will be made. Like any pro, you closed the conversation with a follow-up phone call scheduled in and have even sent a friendly email thanking them for their time. ... read more
How do team dynamics change when a new salesperson joins?
Many salespeople focus all their energy on lead generation and end up overlooking one of their most valuable assets: Existing customers. But reconnecting with clients after months have gone by isn’t always easy. It can feel awkward and uncomfortable, which is why so many salespeople fail to re-engage ... read more
How to practise selling everywhere you go
Many salespeople focus all their energy on lead generation and end up overlooking one of their most valuable assets: Existing customers. But reconnecting with clients after months have gone by isn’t always easy. It can feel awkward and uncomfortable, which is why so many salespeople fail to re-engage ... read more
The Role Of Live Chat In Business
Live Chat is starting to change the face of business. There have been recent studies conducted on Live Chat to determine the effect that it is having on online businesses and customer satisfaction. The results indicated that Live Chat is generally preferred by the majority of customers. It was reported ... read more
The Role Of Social Media In Business
There's no denying that social media is here to stay. Just as businesses 15 years ago had to start setting up websites to keep up with the crowd, you now need to invest in social media if you want to compete. What's the role of social media in business today, and how can you use it? You go to your ... read more
Re-Engage Your Existing Clients And Turbocharge Your Sales
Many salespeople focus all their energy on lead generation and end up overlooking one of their most valuable assets: Existing customers. But reconnecting with clients after months have gone by isn’t always easy. It can feel awkward and uncomfortable, which is why so many salespeople fail to re-engage ... read more
Why are sales so important?
Certain words bring to mind the idea of business. Customers, products, and the key word of ‘sales’ are all words which make you instantly think of business. The idea of sales is almost synonymous with business. In any business organization, sales is the department that generates revenue. No matter how ... read more
Why are enquires SO important?
There are only three ways to grow a business: 1. Increase the number of customers 2. Increase the average transaction value per customer 3. Increase the number of transactions per customer …and you cannot do any of them unless you have a constant supply of quality enquiries that convert into the right ... read more
The best, most effective profit drivers I know
Profit is a reward for risk-taken in the business. Business is the wealth- creating institution of society. Every business operates in order to earn profit. The main goal of a business is making profit. A business may have other goals but if they do not make profit then they will have to end the ... read more
How to Use Upselling to Increase Customer Happiness, Retention and Revenue
Upselling doesn’t have to be a dirty word. In fact, it can help you make your customers happier. What comes to mind when you think of the word upsell? For many of us, it might bring up images of sleazy salespeople trying to line their pockets by selling us extra stuff we don’t need. And, unfortunately, ... read more
Capture Everything You Do
It’s my experience that most businesses do things for prospects and customers that they don’t tell them about. And that’s a massive miss because they should at very least be making a virtue of it. Worse still they are not charging for it and it may be costing a load of money or resource, or both to ... read more
7 Ways to Generate Enquiries Using Video
YouTube has over a billion users and each and every day, people watch hundreds of millions of videos. If you haven’t yet included video as a part of your content marketing strategy, then it's worth taking action before you get left behind. Infographics, eBooks, customer case studies, blog posts, guest ... read more
Why Discounting is Destroying Your Sales
Why Discounting is Destroying Your Sales (And What to do Instead) Have you noticed how our shopping culture has changed in the last decade? Maybe it's because of the economic downturn in 2008 or maybe it's just a natural shift that's been happening, but everyone, and I mean everyone, seems to be slashing read more
Why Speed Matters In Business
Why Speed Matters In Business We all know that as entrepreneurs and business owners we have to think fast to survive. It's in our blood; moving quickly is a natural instinct to us. Still, it's difficult to overstate the importance of speed in business. With the pace at which society progresses, companies read more
Sales Slump
Survival Tactics For Sinking Sales As anyone in sales knows, there is really nothing worse than a sales slump. You walk into work, pick up the phone, and ... wallop! It’s just not happening. Sales slumps are vicious circles of bad conversations, disappointment, and ... well ... more bad conversations. ... read more
Why Weekly Sales Meetings Transform Performance
Sales meetings are one of the critical factors which can improve the success of your business. They need to be part of the fabric of your business and embraced by staff of every department. In other words they need to be one of your Non Optional Behaviours. All highly performing companies embrace Non ... read more
How Great Testimonials Will Generate More Sales and Profits
If you're not using testimonials throughout your marketing, you're missing out on one of the most powerful, easy-to-use and cheap SALES & marketing tools available to you. Most of us would rather act on a referral from a friend than make a purchase based on a sales pitch alone. We want to know that ... read more
Great Sales KPIs
What is a KPI? A Key Performance Indicator is a measurable value that demonstrates how effectively a company is achieving key business objectives. Organisations use KPIs at multiple levels to evaluate their success at reaching targets. High-level KPIs may focus on the overall performance of the ... read more
The Power of Continuity Pricing Models And How It Can Transform Your Business
With many businesses, on the 1st day of the month, revenue starts at £0. This places an enormous strain at so many different levels. Cash flow, Sales, Lead Generation… all have to be 100% focused to keep the hamster wheel moving. Now I’m not saying there should not be a laser like focus on new sales but read more
Why the week before Christmas is the perfect time to be calling prospects
Why the week before Christmas is the perfect time to be calling prospects. Yes, I know, your sales team a saying no one is available. They have already checked out for the holidays and are not in business mode. Now in truth, that will apply to 50% of your prospects, (and all of your sales team if you ... read more
A to Z of top tips guaranteed to help you get more enquires, make more sales and create more profits
Think Differently… As you and your team start the 2017 planning process, step back and aggressively challenge the status quo. If you want to raise the bar, you will have to do things differently. That means change and evolve. Hoping that things will just get better is not a strategy for success; it is a ... read more
Frequent Feedback is Fabulous (and Fundamental to Growing Your Business!)
Feedback is one of those things that is always there, regardless of whether it’s being articulated in words, or suggested by facial expressions and body language. There’s simply no getting away from it. Regrettably however, the majority of business owners and managers only use feedback to criticise when ... read more
11 Tips To Closing Sales
Here are my 11 tips to closing sales. A major failure of organisations is that salespeople and managers are running around talking to prospects and customers but NEVER presenting figures to them. They make contact with the customer, talk to the customer – and then report back why they did not buy. read more
10 Ways To Make Your Business Meetings More Productive
Most business people that you talk to want to be more productive. For many of us a huge chunk of our day is taken up by meetings. Whether these are with your internal team or external, they should be both efficient and productive. Here are 10 ways to make your business meetings more productive. What ... read more
9 Ways Your Business Can Take Advantage of Black Friday
If you’re a new business, chances are you may not completely understand the concept of Black Friday so here’s a basic explanation. Here are our 9 ways that you can take advantage of Black Friday.: Black Friday originated in America and occurs the day after thanksgiving, it is essentially the start of all read more
7 Sales Closing Mistakes to Stop Making Right Now
Are you making these 7 mistakes that are stopping you from closing sales? Needs analysis and qualification are far more important than a hard close in modern sales, but that doesn’t mean you no longer have to ask for the business. The information you learned from your prospect at the start of the sales ... read more
Subject Lines That Get Emails Opened
I'd venture a guess you get lots of emails in your inbox every day. So what makes you want to take that extra step to actually open an email? The subject line is the start of the readers experience with you, and in a world of increasing distractions, it can also be the end of their experience if you ... read more
Generate More Enquiries By Developing Your Persistence Muscle
A right-thinking, creative frame of mind is all it takes to achieve anything you desire. Being persistent in business will only make it easier to achieve your goals. Business is a domain that is unpredictable, but so is life. That's why you need to develop your persistence muscle. We don’t know the end ... read more
10 Ways To Generate Sales In The Next 5 Days
Do you need to generate sales and increase the level of enquires that you are getting into your business? Often when sales are not where you need them to be, you need to act fast. So here are 10 things that will bring you more sales in the next 5 days. 1. Organise a Webinar Whether you are selling b2b or read more
Why Sales Follow Up Is Vital For Business Success
Every business person knows that sales follow up is important. But many give up too soon. Do you or your teams give up before 7? It's because it takes, on average, seven follow up communications for most people to make a final decision to begin a business relationship – that could be calls, emails, ... read more
Top 6 Fundamentals for a Successful Life According To Winston Churchill
“Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen.” “We make a living by what we get, but we make a life by what we give.” Winston Churchill is no stranger to anyone. He was a soldier in the First World War, an inspirational British leader during the ... read more
6 Ways To Create Momentum In Business
When you have momentum in business, everything seems to roll forward, stuff gets done, things happen, employees are proactive, customers are happy and extraordinary results are produced. Momentum creates motivation. Motivation creates opportunity and opportunity creates results. That is how it works and ... read more
Top 5 Fundamental SEO Tactics For Your Small Business
Search engine optimisation - or SEO – is something of a mystic art for some people. Lots of businesses either ignore it, through fear that it’s ‘too techie’ or too expensive to include in their digital marketing regime (with large SEO agencies sometimes charging thousands per month – they could be ... read more
6 Best Practices for Increasing Sales with Live Chat Software
There are hundreds of live chat programs on the market – each one claiming that they’re the easiest, most affordable, and most-used services on the web. But what does that mean for your customers? As a business owner, you need to be able to translate live chat conversations into measurable sales. Live ... read more
13 Things Great Sales People Don’t Do!
There always seems to be lots of ideas and discussion around what great sales people do. I think it’s just human nature to evaluate success and emulate it. Don’t get me wrong, knowing what the best of the best do is noteworthy. We should keep doing it. However, sometimes it’s not what people do that’s ... read more
Running The Very Best Sales Meetings In The Business
How to structure a sales meetings which saves time, increases motivation, productivity and solves problems. Meetings create new ideas and initiatives. Meetings achieve buy-in. Meetings prevent 'not invented here' syndrome. Meetings diffuse conflict in a way that emails and memos cannot. Meetings are ... read more
10 Reasons Why Sales Meetings Are Critical To Your Success
Sales meetings are one of the critical factors which can improve the success of your business. As with all business disciplines they need to be part of the fabric of your business and embraced by staff of every department.In other words they need to be one of your Non Optional Behaviours. All highly ... read more
Tips on How to Research Your Competition
Who is your competition? Every established small business thinks they know who their competitors are - until you ask them to tell you! At this point they’ll decide that they have maybe two main competitors and the rest are the also-rans. This is rarely true. If they looked carefully enough they’d see ... read more
Winners are a great team, or they have a great team – how to hire the best
We’ve all heard how brutal the competition for top talent is. But some companies, like Google and Apple hardly have to try, because top performers are already desperate to work for them. Their pull is irresistible because they’re not recruiting talent – they’re attracting it. And having the right team ... read more
Bite Sized Goals
When it comes to accomplishing our goals we’re encouraged to reach for the stars and set big hairy audacious goals. Although it’s great to be ambitious when we set goals like this, we get so overwhelmed by how we’re going to actually manage to accomplish such things that we don’t bother to take action in read more
5 Best Practices for Lead Nurturing Emails
Lead Nurturing is the process of building a relationship with your leads and moving them down your sales funnel until they are ready to become a customer. There are multiple channels you can use to nurture leads. This article focuses on how to use email to move your leads from prospects to purchasers. 1. read more
“A goal properly set is halfway reached” Zig Ziglar
Many people feel as if they're adrift in the world. They work hard, but they don't seem to get anywhere worthwhile. Goal setting is a powerful process for thinking about your ideal future, and for motivating yourself to turn your vision of this future into reality. The process of setting goals helps you ... read more
5 Reasons A Business Coach Will Super Charge Your Profits
Would you and your business benefit from business coaching? Whilst running a business can be rewarding, it can also be a lonely experience. As the leader you are expected to deliver the results and have all the answers and, if you need help, finding good quality, reliable, unbiased advice can be tough. ... read more
The power of the daily sales report
So, what is a daily sales report? Actually the daily sales report, in various guises, has been around for ever in retail organisations. It’s absolutely part of the rhythm of their business. Even hourly reports are common place in that sector. I would define the DSR as: A way of pushing your most ... read more
Adopting a Winning Mentality
Do you have a winning mentality? Lots of people talk about how vital it is to have a ‘good attitude’. But maintaining a positive approach is not always easy. Sometimes it’s just about impossible. Anybody can be upbeat when they have a big win. They land a huge account or smash the quarter’s sales target. read more
What To Do When Things Don’t Go To Plan
All our talk about positivity and seizing opportunities in businesses great. But even the best of us have setbacks.Things don't always go to plan. Sometimes we lose momentum, and we lose customers. It’s a simple truth. No matter how hard you work or how disciplined you are. Things don’t always go ... read more
Generate More Enquiries Using Multi-Channel Marketing
You may have heard the latest buzzword Multi-Channel Marketing. Let's look at it in detail and see how you can use it to increase the leads and enquiries in your business. Why does your business need Multi-Channel Marketing? The unprecedented technological change over the past few years has impacted on ... read more
10 Steps to Create a Profitable Social Media Plan
Establishing a social media presence may seem like a no-brainer for anyone wanting to give their business a strong push. But creating a profitable social media plan may be a bit more tricky than it sounds. Even young people across America have booming Facebook, Twitter, and Instagram accounts, so it may ... read more
Make More Sales By Identifying Your Ideal Customers
When was the last time that you looked at your current customers? Do you want to: • Massively increase your conversion rates? • Attract more of you “ideal” customers? • Create and execute marketing that actually works? If you do, it’s time to create a customer avatar for your business. A customer avatar ... read more
How A Money Back Guarantee Can Help Make More Sales
A Guarantee can help to boost sales. Doubt creates hesitation. Hesitation kills sales. The answer? You have to reduce the perceived risk people feel so there is no hesitation to buy your product or service. By putting in place a guarantee the risk is reduced. Read on to see how you can apply this simple ... read more
Do You Offer A Premium Product?
Do you offer a premium product? In most businesses, around 20% of your customers will pay you more for a premium priced product or service if you make it available to them A premium pricing strategy involves setting the price of a product higher than similar products. This video demonstrates how we've ... read more
Get More Enquiries With Email
Emailing someone else’s database is one of the quickest and most effective way to bring in a lot of targeted leads. The reason this is the case is fairly obvious. You get someone who already has access to and a relationship with a large audience, who then recommend your product. The combination of ... read more
Make More Profits By Employing Stars and Superstars
Employing a single great person, properly situated, can easily be worth £1million or £5 million or even £10million in profits to you. Bad employees, on the other hand can cost you millions. Great employees can make your job feel effortless. Bad employees can make you want to quit. Recruiting great people read more
Make Profits From Mistakes
Use mistakes as a pivot to make more profits in your business What links the Mercedes Formula One team with Google? What links Dave Brailsford’s Team Sky and the aviation industry? What is the connection between the inventor James Dyson and the footballer David Beckham? They are all Black Box Thinkers ... read more
Get More Enquiries From Events
One of the best ways to generate great quality leads is by attending events. You’d be hard-pressed to find a marketer who doesn’t focus on building online relationships; nearly every marketing leader swears by it. Connecting with your audience online through content, social media, and digital ... read more
14 actions to drive the bottom line forward – NOW!
Here’s my top 14 strategies to drive the bottom line forward. Take just a couple of hours and work out how you can implement the majority of the following and you will be thrilled by the results. 1. Put up prices by 5% or more. This creates more profit (per sale). So even if you sell exactly the ... read more
How to Use Keywords Throughout Your Marketing Strategy
Digital marketing extends beyond just putting together a website. If you want your site to be effective and actually show up on a search, then you need to develop an SEO strategy to really get the attention of search engines. A vital piece of that strategy is utilizing keywords. While some popular ... read more
How To Make More Sales By Being Assertive Without Appearing Aggressive
Have you ever backed off from a certain topic or point for fear of offending your prospect? This happens in sales conversations around the world every day. Sales people do not ask focused qualification questions because they are worried about push back. But the truth is, salespeople are often more ... read more
Reach your target audience for just 3p
Remember the impact of Google AdWords? For those that embraced the opportunity, it transformed their businesses. Delivering targeted leads at a fraction of the cost of traditional acquisition, and by the way it’s relevant now and should be a big part of your marketing mix. Well this is without doubt the ... read more
How to turn your email newsletter in to an enquiry generation machine
Despite repeated proclamations of its extinction, rumours of the death of email marketing have been greatly exaggerated — especially since email and social media are such a powerful combination. Especially when it comes to enquiries. You might not reach young kids but for slightly older types (you know, ... read more
Unleash your inner ninja!
A great way to increase your profits is to enter into JV partnerships. The beauty of joint ventures is that they allow you to leverage your knowledge, products and services, through the power of unity – getting you on the fast track to more profits. Joint ventures are synergistic in nature, which ... read more
Your campsite is on fire!
This week I started working with a great family business – they are the largest specialist firewood supplier in the UK producing 20,000 tonnes per year of kiln dried logs and kindling. All firewood and kindling is hardwood and from sustainable British woodland, locally sourced from within a 100 mile ... read more
How to Use Public Speaking to Generate More Leads
We use many tools to generate leads in our business, including email marketing, social media, webinars, paid ads and email blasts, networking, referral programs, and affiliate promotions. But there is one tool that really stands out. I'm talking about the power of public speaking. Here are my top 3 ... read more
Never reduce targets, ALWAYS be adding value
February 29 crops up every four years, but what is a leap year? Some say it’s down to the solar system's disparity with the Gregorian calendar. I say it’s any year when you decided to take massive action. When you decide that your life, your business, your sport…whatever is not going to be constrained. ... read more
7 Reasons Why Smart Business Owners Join Business Clubs
Where sharing and learning becomes selling and earning read more
25% growth in sales since August!
I LOVE THAI DELIVERY is all about restaurant quality food, delivered fresh to your home. Located in the thriving City of Brighton on the South Coast the business is the brainchild of entrepreneur Neil Waugh who formally developed Drakes Hotel – a luxury boutique hotel on Brighton Seafront. read more
Social Media Explained
Frazzled by Facebook? Tortured by Twitter? Panicked by Pinterest? Well relax! Here is your guide to getting going with Social Media and using it to get and keep customers for your business. So let’s start with some definitions. What is Social Media? In a nutshell it’s content that is created for and ... read more
The Number 1 Question To Ask To Get A Prospect To Buy
Would you like to make more sales? OK – I know that’s a stupid question. There can’t be many people who want to make less sales! So let’s ask the question another way – would you like to make more of the right type of sales? The type that gives you less returns, more repeat customers and more referrals? read more
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