You know me, I love sales! And so it’s often the topic of the books and videos that I watch.
I’ve read some fascinating sales and business books over the years. There’s a wealth of literature available that can help you to become more successful, better connected and even more invested in your long term business goals. So, I wanted to share with you my top five.
I truly love how the following books use different thinking models and concepts to help you stretch your own understanding of business:
Oversubscribed: How to Get People Lining Up to Do Business with You
The aim of any business is to have customers lining up at the door. You want to be in a position where people are eager to see what product you’ll launch next – where people are willing to pay more and wait longer just to do business with your company. What I love about this book is that its practical advice can be applied across a broad spectrum of sectors. Best selling author Daniel Priestley explains how entrepreneurs (even ones with businesses in crowded markets) can ensure that demand outnumbers supply. You can buy the audio book here, or the paperback or kindle book here.
The Greatest: The Quest for Sporting Perfection
Learn how the mindset of a professional sportsperson can be applied to your business and life success with this intriguing book by sports journalist Matthew Syed. Much like in the world of sales and business, sports are fast paced, dramatic, and filled with pressured decisions. Syed’s insights are drawn from his longstanding career in sports writing and will give you the edge over your competitors. You can buy the audio book here or the paperback here.
Black Box Thinking: The Surprising Truth About Success
What would happen if you viewed your failures as opportunities to become more successful? Black Box Thinking: The Surprising Truth About Success by Matthew Syed is a remarkable book that gives you insights into creating business strategies based on previous mistakes. No longer will you feel the impulse to spin your way out of trouble. Instead you can embrace the inevitable failures you’ll face during your career and better your success as a result. You can buy the audio book here or the paperback or kindle book here.
Ready, Fire, Aim
Ready, Fire, Aim is a brilliant book for those just starting out in business. But it’s also advantageous for those looking to grow an existing small business. Self made millionaire Michael Masterson guides you through the four stages of entrepreneurial growth, sharing nuggets of practical information you can apply directly to your business. You can buy the audio book here or the paperback or kindle book here.
Winners: And How They Succeed
You’re likely to know Alistair Campbell from his career in politics, but did you know he’s studied those around him over the years and drawn from his experience the key assets that make a person successful? In his book Winners: And How They Succeed, Campbell talks about the mindset that must be developed in order to achieve business (and life) success. You can buy the audio book here or the paperback book here.