Use mistakes as a pivot to make more profits in your business

What links the Mercedes Formula One team with Google?

What links Dave Brailsford’s Team Sky and the aviation industry?

What is the connection between the inventor James Dyson and the footballer David Beckham?

They are all Black Box Thinkers

Whether developing a new product, honing a core skill or just trying to get a critical decision right, Black Box Thinkers aren’t afraid to face up to mistakes. In fact, they see failure as the very best way to learn. Rather than denying their mistakes, blaming others or attempting to spin their way out of trouble, these institutions and individuals interrogate errors as part of their future strategy for success.

How many of us, hand on heart, can say that we have such a healthy relationship with failure or mistakes?

Learning from mistakes has the status of a cliché, but this book reveals the astonishing story behind the most powerful method of learning known to mankind, and reveals the arsenal of techniques wielded by some of the world’s most innovative organizations. Their lessons can be applied across every field – from sport to education, from business to health.

Using gripping case studies, exclusive interviews and really practical takeaways, Matthew Syed – the award-winning journalist – explains how to turn failure into success, and shows us how we can all become better Black Box Thinkers.

There is not a business I am involved in or can envisage that would not benefit from this approach. Whether it’s evaluating a marketing campaign, product or pricing strategy…indeed anything.

Just think what you and your business could achieve if you created a successful culture that celebrates the opportunities presented by mistakes and removes the negative energy produced by a job protection mentality.

Reply here and share examples of how you have leveraged apparent defeat into massive benefit.

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Black Box Thinking by Matthew Syed 

Columnist for The Times and best-selling author of Bounce: The myth of talent and the power of practice, Matthew Syed argues that the key to success is a positive attitude to failure. What links the Mercedes Formula One team with Google? What links Dave Braisford’s Team Sky and the aviation industry?What is the connection between the inventor James Dyson and the footballer David Beckham? They are all Black Box Thinkers.

Click HERE to get your free audiobook

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