The Play Book Of Sales
Practical Systems for Predictable Revenue
Coming Soon.
Sales Is Not Luck. It Is Structure.
Most businesses do not struggle with sales because of a lack of opportunity.
They struggle because sales activity is inconsistent, follow-up is unstructured and commercial performance depends too heavily on individual effort rather than disciplined systems.
The Playbook of Sales, written by David Standing, is a practical guide to building structured, repeatable sales performance inside your business.
This is not another theory-heavy sales book.
It is a practical commercial manual designed to help leaders implement systems that drive consistent revenue growth.
What This Book Will Show You
The Playbook of Sales explains how to strengthen the core drivers of commercial performance, including
Building structured daily sales activity
Improving enquiry management and follow-up
Creating stronger conversion discipline
Increasing pipeline visibility and forecasting confidence
Developing commercial accountability across teams
The goal is simple:
To replace inconsistent sales performance with structured, repeatable revenue systems.
From Strategy to Implementation
The book is built around a simple principle.
Understanding sales strategy is not enough.
Execution matters.
Alongside the core commercial principles, the book includes a series of practical Sales Playbooks that show you exactly how to implement the ideas inside your own business.
Each playbook provides clear guidance on how to turn theory into daily commercial action.
Identifying the commercial gap between where you are and where you want to be
Analysing existing customers to fire, upsell or cross-sell strategically
Leveraging testimonials to strengthen credibility and conversion
Reviewing current activity to identify monetisation opportunities
Improving appointment-setting structure
Implementing daily sales reporting and weekly sales meetings
Who This Book Is For
The Playbook of Sales is written for:
Business owners
Sales leaders
Sports and hospitality operators
Membership-based organisations
Anyone responsible for driving revenue growth
If you want clearer sales structure, stronger commercial discipline and more predictable revenue performance, this book will give you the framework.
Join the Waiting List
The Playbook of Sales will be released soon.
Join the waiting list to be the first to hear when the book becomes available and receive early access updates.
