About Us

Accordant Partners is a specialist sales consultancy focused on sports, hospitality and membership-based organisations. Founded by David Standing, we work with ambitious operators who want more than short-term sales uplift — they want structured, predictable revenue systems. With over two decades of commercial leadership experience inside consumer-facing organisations, David brings a commercially astute, systems-led approach to sales performance, pipeline visibility and operational accountability.

Our work sits at the intersection of commercial strategy, customer experience and revenue execution. We help sports clubs, venues, leisure operators and hospitality businesses install clear enquiry management processes, defined sales stages, structured follow-up systems and measurable reporting frameworks. Rather than relying on individual sales personalities or reactive tactics, we design sales infrastructure that drives consistent conversion, stronger forecasting and improved commercial performance across teams.

David’s background as a former professional cricketer with Sussex County Cricket Club shaped his belief that performance is built on discipline, structure and repeatable systems. That philosophy underpins everything we do at Accordant Partners. We partner closely with leadership teams to embed commercial discipline at every level — creating sales environments where performance is engineered, not improvised, and growth becomes predictable rather than accidental.